Christmas

This is the last week for the semester, so I would like to wish everyone a Merry Christmas. A lot o marketing goes on this time of year. Be on the lookout for advertisement for holiday deals. Christmas is a big thing every year. Their is lots of money to be made this time of year. Go sell stuff for Christmas presents.

Black Friday

Since the Thanksgiving holiday is over, let's reflect on the marketing of Black Friday. So many places marking down product to draw people in for a sale, but there is a catch. What these businesses won't tell you is, when you buy the product that is marked down, it also causes you to buy more product because of the good deals. Businesses make a lot much money on Black Friday just because so many people come in to buy gifts for Christmas.

Proof

Can you prove that your product is the best? If not, you should. Proving that your product is worth buying is crucial to making good money in the business world. Take Cummins for example. They have proved that there diesel engines are one of the best in the business since 1913. Hours and hours of testing goes into there product and that is what has made them what they are today.

simple

Let's talk about something that nobody seems to want to understand any more. Simplicity. There is an old method that people used to use that works better than new methods. It's called the K.I.S.S method. Keep, It, Simple, Stupid. No complex junk, just straight to the point. If people want to sell things, don't make it complex and hard to understand. Simplicity sells!!!

Knowing your product

Owning a business is more than just knowing how to run it, but knowing your products. Let's take instruments for example. Knowing about an instrument and how to play it can help when trying to sell, can help you when a customer has a question or wants to know what it sounds like. I am a drummer and can tell you the in's and out's of them. This gives an advantage when trying to explain the history or scarcity of that particular set. The following picture is my dream kit that i have always wanted. Ludwig classic maple (Bonham kit).

Marketing diversity

Marketing products can be difficult when the products are not diverse. Having diversity when producing products, can always lead to a wider range of people. In a hot rod business, it's not about building a classic car, but build a lifted truck, or a lowered truck, or something new, etc. Keeping  products diverse will lead to a bigger business with a wider range of people, wanting to buy product.

Sometimes building or producing something that you want, will not bring the profits needed. Building or producing what customers want will bring profit. In a hot rod shop, it's not all about building your dream car every time you get a new one, but it's about building what other people want to make profit.

car show

Spreading the word about a hot rod business is important. Especially when the shop can build world class show cars/trucks. How can a person spread the word? Car shows. Car shows are the biggest places for people to advertise there hot rod business by showing there cars. The following pic is a dodge from the Sema show in Vegas.

When people see a truck like this, they notice that you can build something amazing.

Let's take a moment to think about cars. Cars will always break down sooner or later, especially a car that has been sitting for a long time. There needs to be people building that car and making money off of it. It is not a simple job to rebuild a car that has been sitting. Rust, locked up motor, tires dry rotted etc, this is all things that people have to deal with everyday, but the profit to be made is always worth it. Take the car below for example (1970 Amc Javelin Amx), very few people even know what it is and even fewer people use it to build a world class hot rod, but it is worth a lot of money.

Off-Road park

People around where I live don't know much about urban living, but we do know a lot about the country. What is one thing that can bring a large crowd together out here? An off-road park! Everybody loves four-wheel drive trucks around here, but there is nowhere to drive through trails, rock crawl, or go mudding. Starting an off-road park around here will bring tons of business.

Every day, people look around and what draws them to a business? Advertisement. Having good advertisement will not only bring business, but can also make your business grow. Septic tank services for example use funny sayings to draw customers in.

Nobody wants a serious slogan because it is dull and boring. By using funny phrases these septic tank trucks get more business. After all it is a crappy business.

This blog will be about my goal for a classic car/truck business. I will also be talking about marketing ideas.